In recent times, a new kind of influencer has emerged on social media – the virtual influencer. These computer-generated influencers are fictional characters that are created using advanced technology and artificial intelligence. 

They have their distinctive persona, profile and content just like real human influencers. But they are not real people made of flesh and blood. 

Read the entire article to know what virtual influencers are and what they do. Let’s define first what these digital personas are.

What are Virtual Influencers?

To break it down,  virtual influencers are carefully crafted personas, not actual humans. Using advanced 3D modeling and animation tools, companies design lush visuals – from eye color to hairstyles and makeup looks.

They have defined personalities, background stories, visual appearance and content just like human social media influencers or celebrities.

Popular Virtual Influencers Today

Here are some of the most popular virtual influencers on social media today with large followings:

  1. Lil Miquela – teenage “robot” with girl, 3 million Instagram followers
  2. Knox Frost – menswear “model”, 1.25 million Instagram followers
  3. Shudu Gram – “World’s First Digital Supermodel”
  4. Imma Gram – Japanese virtual model and singer
  5. Bermuda – Pop star from virtual band Anthropic
  6. Blawko – Fashion model, 1.7 million Instagram followers
  7. Lil Wavi – Rapper and hip-hop virtual artist
  8. FN Meka – Virtual hip-hop artist signed by Capitol Records
  9. Rozy– the first Korean virtual influencer
  10. Zoe Dvir – The digital model originally from Tel Aviv.

 

What Do Virtual Influencers Do?

Virtual influencers can perform many of the same social media activities and roles as human influencers:

Their activities are enabled by real people – creators, managers, engineers etc, who operate the accounts, develop content strategies, and negotiate business deals. 

In these ways, virtual influencers are adopting similar roles to human influencers but without being human themselves. Their capabilities will only grow over time with improving technology.

Types of Virtual Influencers

There are a few broad categories of virtual influencers emerging:

CGI Models

Animated Characters

AI News Anchors

Influencer Personas

Virtual Celebrities

As virtual influencer technology matures, we can expect more specialized types and roles to emerge in the future. But CGI fashion models and micro-influencer accounts dominate currently.

How Do Virtual Influencers Work

Virtual influencers appear to function just like human influencers on the surface. But a lot of advanced technology powers them behind the scenes:

CGI and Visual Effects

Artificial Intelligence

Big Data and Analytics

Human Support Teams

The result is an influencer profile that convincingly pulls off being human but is powered by emerging technologies behind the scenes. These AI systems will only evolve to become more advanced and hyper-realistic over time.

Purpose of Virtual Influencers

There are a few key goals and purposes driving the creation of virtual influencers:

The mix of business and technology goals has driven rapid innovation in virtual influencers in recent years. And the purposes driving adoption will likely continue to evolve over time as well.

Conclusion

For now, virtual influencers appear poised for continued growth and expansion. As the technology improves, they may become commonplace ambassadors for brands seeking more control and consistency. However, virtual influencers also face skepticism and distrust from consumers wise to deception.

 

Walking the line between convenient fiction and manipulative fabrication will be critical. The brands best able to instill authenticity, value and transparency through their virtual influencers are likely to see success. But those who cross ethical lines risk backlash.

 

The coming years will reveal more about the creative potential and unintended consequences of blending social media marketing with emerging technology. Virtual influencers undoubtedly represent the vanguard of this uncharted future. Their lasting impact has yet to be written. But one thing remains clear – the virtual revolution has only just begun.

Talk to us at AI Influencer Company if you want more details.

 

 

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