AI-powered social media influencers can help boost a brand’s visibility and engagement for your business. But how can you use it for your business?

Read on to learn how you can use AI influencers to stand out and get ahead of your market. 

Identify the Right Platform and Target Audience

Make sure the platform aligns with your target audience’s online behavior and content preferences. So research which social media channels your desired audience frequents the most.

Analyze demographic data, interests and rate of participation across platforms. You can use this information to figure out which platform is more likely to accommodate an AI influencer’s growth.

While assessing potential sites, keep in mind the following:

When you have chosen the best platforms like TikTok, dig deeper into giving a detailed description of who your target audience is. What do they need? What are their concerns? Which kind of content is most effective for this group or what tone, personality or beliefs will resonate with them?

If you can identify these characteristics in your potential market, you can create an AI influencer avatar that matches the culture and viewership on any given social media site and will predict its success.

Use AI to Create High-Quality Visuals

One thing that brands have been doing to increase their visibility and engagement is using AI. They are very successful with this method. Here are some ways in which you can use AI for high-quality visuals:

The core benefit is utilizing AI’s powerful capabilities to cost-effectively generate multimedia influencer content that outshines competitors, forges emotional connections, integrates products seamlessly, and amplifies your brand messaging – ultimately driving better marketing performance.

Leverage Virtual Influencers for Content Creation and Optimization

AI can be an incredibly powerful tool to streamline content creation and ensure your AI influencer’s posts are engaging and effective. Utilize AI in several ways:

Use AI Language Models for Content Ideation

To come up with new content ideas that match your AI influencer’s personality, use artificial intelligence language models. Give it information about your industry, what interests your target audience, the voice or tone you prefer and what you want to achieve with your content. 

After going through all this input, the AI will present different concepts for creating content such as trending subjects or even hashtags that are popular at the moment but still relate to what you do. 

It can also indicate areas where there might be room for improvement or suggest some creative approaches that would not have otherwise crossed anyone’s mind along with wider themes from which an idea could stem. Go through these recommendations but only select those ideas aligned with your strategy.

Utilize AI Writing Tools for Drafting and Editing

When you have chosen content topics, apply AI writing help tools for creating the first copy of the post captions, article outlines or video scripts. 

Give the AI your target specifications and examples of how you want it to sound. Then let it write up a draft that you can modify to suit your needs. 

You can upload drafts that have already been written and use an AI to suggest rephrasing or grammar checking – making sure the brand’s voice stays consistent throughout.

Create Visual Assets with AI Image and Video Tools

To have visual AI influencer content, use AI image and video generation models. You may be required to upload sample images/videos or provide input text descriptions of what you want visually. It depends on the tool that you choose. 

After that, the AI should create matching photos, graphics, animatics or video clips that can be integrated into your content. Also, you can retouch photos using AI editing tools; filters can be applied as well as other effects added.

Optimize Content Using AI-Driven Insights

Use AI optimization tools to scrutinize any draft of content created by AI influencers before making it live or promoting it. You will need to feed the software with data such as: 

The recommendations made by artificial intelligence may range from better word usage, hashtag selection for targeting purposes, when is the best time to post and even the length of videos among other engagement-boosting ideas.

Automate Content Enrichments with AI

Streamline content production by leveraging AI to automatically generate or enrich various content metadata components. For example, AI tools can generate image alt-text, video captions/transcripts, content tagging and more at scale. This AI-driven metadata optimizes content for better visibility and accessibility. You can also use AI to auto-generate content previews, smart crops, and other content abstracts for promotion.

AI initiates and optimizes methods that take up time to solve tasks quickly. This should be done in tandem with creative direction, quality control and strategic oversight from skilled humans to maintain a balance between them.

Integrate AI Influencers into Your Overall Marketing Strategy

Your AI influencer shouldn’t operate in a silo – they need to be fully integrated into your overall marketing strategy to maximize their impact. There are several ways to incorporate AI influencers seamlessly:

Build Engaging Campaigns Across Multiple Channels

Don’t let your AI influencer make single posts. Build massive marketing campaigns powered by them.

Create an overarching concept or narrative that can be played out across various channels and content formats. The campaign should be led by the AI-generated influencer through:

Release different parts of the campaign one at a time to create suspense. Use teasers to keep your audience engaged and excited as they follow along with what you’re doing.

The key is making an engaging brand experience united by your AI influencer’s unique personality and storyline. This deeper connection allows your audience to become more invested in your campaigns.

Incorporate User-Generated Content

Encourage your human followers to engage directly with your AI influencer through user-generated content activations. Run campaigns soliciting fan art, reaction videos, photo re-creations, or open-ended social challenges centered around your AI influencer. Incentivize and highlight this UGC. It demonstrates your AI influencer is resonating while creating user investment.

Bring the AI Influencer to the Real World

Explore creative ways to manifest your AI influencer’s persona in real-world experiential marketing. This could range from lifesize AI-rendered figures to interactive augmented reality implementations that let users virtually “meet” your influencer. Such activations generate buzz while adding innovative engagement touchpoints.

Integrate Products and Services

As appropriate, have your AI influencer promote your actual product or service offerings through organic integration within their content. They can model items in posts, give tutorials, tell stories about users’ experiences with them etcetera. This genuine strategy meets your marketing objectives and provides benefits for your audience from the power of AI influencers.

What matters is intermingling the AI at different stages of interaction between customers and brands during the sales process (marketing funnel).

Top AI Influencers on Instagram

Here are the top AI influencers you can get inspiration from:

  1. Lu do Magalu (@magazineluiza) – Lu is a digital influencer from Brazil with 7 million followers. She is famous for sharing lifestyle content such as unboxing and product reviews. Additionally, Lu is the mascot of Magazine Luiza which is one of the biggest retail chains in Brazil.
  1. Lil Miquela (@lilmiquela) – With 2.6 million followers, Lil Miquela is perhaps the most famous global AI influencer.​ She became popular because of her songs, activism, and working together with renowned companies such as Prada and Calvin Klein​.
  1. K/DA (@kda_music) – This virtual K-pop girl band boasts 522K followers. Renowned for their music and stunning visuals, this group is composed of game League of Legends characters.
  1. Thalaysia Pov (@thalasya_) – Thalaysia is a recording artist from Indonesia and also the first meta human in the country with 458K followers on her social media platforms, where she shares content about her culture and dreams.
  1. Noonoouri (@noonoouri) – A virtual fashion icon with 455K followers, Noonoouri promotes ethical and sustainable fashion. She has worked with top brands like Gucci and Dior​​.
  1. Leya Love (@leyalovenature) – Leya Love, with 560K followers, spreads messages of love and harmony. She supports the World Awareness Movement and shares content about nature, art, and meditation​.
  1. Imma Gram (@imma.gram) – Japan’s first virtual model, Imma has 388K followers. Known for her pink bob hairstyle and fashion sense, she has collaborated with brands like Nike and Amazon​​.
  1. Aitana (@fit_aitana) – Aitana, a rising AI influencer created by the Clueless Agency, captivates her audience with her unique blend of fashion, lifestyle, and tech content. With 320k followers on Instagram, she collaborates with various brands, showcasing cutting-edge fashion and innovative technology.

These AI influencers have carved out significant spaces in the digital world, each bringing unique styles and content to their audiences.

Conclusion

AI influencers can revolutionize social media marketing. They are cost-effective, customizable, own content rights, scalable and always-on.

Businesses must adapt to market forces and increase their interaction with target audiences. Make it look like a real person with an interesting character. Do not forget about creating attractive visuals too. More than ever before, thrill your customers. 

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